Billings advertising comes in at least 20 different forms. Advertising a daily deal seems like an easy way to advertise in Billings. The deals typically work like this. The business agrees to discount their product by at least 50%. There’s no direct out of pocket expense. In exchange for the discount, they get advertising and sometimes get a check themselves while running Billings advertising.
What could be wrong with that?
Here’s a real life example. Company “A” normally sells a nice dinner for $20 per plate, $40 for a couple. They do a deal and offer it for $20–half off. The consumer buys the deal. The sponsor of the program (Groupon or others) advertising keeps $10. Company “A” gets $10 and a client who will definitely be stopping in the restaurant to redeem. The business gives its dinner away for $5 per plate, a 75% discount to retail. There are few restaurants who have a mark up that can cover that kind of loss.
Billings Advertising Daily Deals Mania
There are so many daily deal programs running Billings advertising, its hard to keep them all straight. Living Social and Groupon are a couple of national companies trying to penetrate the local market. When I looked at these two sites today, there were no local advertisers to be found. There’s 10 Billings Coupons which is a localized version of the 10 coupons group and operates a bit differently. There’s Hop on It, Seize the Deal, the Half off deal, and numerous others all vying for your money as a business.
Consumers are starting to figure out these deals and avoiding them. I’ve personally experienced buying these products only to find the business out of business when I went to use them. Here’s another example:
Same thing happened to me today…I bought a pre-paid certificate for
(removed)in Billings Montana & it went out of business & the business owner (removed)she is on FB) will not respond to me & now I cannot get a refund from her or from Seize the Deal!!! SO ETHICALLY WRONG!!! This IS considered stealing in most people’s eyes!!
Consumers Are Getting Smarter
Many businesses who buy these deals are struggling and they see this as a way to get advertising at no cost other than goods and services. The problem is when the consumer gets burned like the one in the comment above from complaintsboard.com.
And its not just consumers. One company recently claimed Groupon ran them out of business by holding onto a check that was due the business for 90 days. It was the businesses share of a Groupon deal they had contracted.
Being in business means having unhappy customers from time to time. Maybe the traffic driven by these type of deals is worth the deep discounts in product. Consumers have their guard up.
Should you do Billings advertising through these deals
If you are thinking about Daily Deals as a cheap form of advertising or one that is “trackable”, I would think again. There are better ways to spend your time and money than getting remnant advertising in the media and diluting the value of your product.