The marketing worked and did its job. It got traffic to your business.
And then BOOM! The number one gripe of all prospects.The pushy salespeople. Many times its focused on the car lots of dealers in Yellowstone County. You know, the ones where you feel like a piece of meat dropped on a plate (the parking lot) and watch for the hounds to devour.
OK, so that is a bit much. But it is a description I heard the other day from a person who had just been to one of the local Billings car lots.
Pushy Marketing Salespeople Defined
It made me think about marketing and sales people in general. What is a “pushy salesperson?” Especially when it comes to being a Billings marketing person.
The definition really depends on your perspective.
- if you are already a marketing expert
- you know all there is to know about the 22 different ways to market your business in Billings
- you can actually name all 22 different ways without looking at my blog post
- you don’t need any more business because you can’t handle what you have
- you don’t really have the money to market effectively
- you buy TV shows you like because everyone likes the same things you do
- you think of yourself as generally the smartest person in the room
Then you probably find most marketing sales people are pushy.
When a Marketing Person is a Resource to Your Business Growth
If your goal, like the goal of this blog post, is to learn everything you can possibly learn about marketing. If you want to know more about your customers, your marketplace, and different ways you can build your business, then you probably don’t find Billings marketing people pushy.
We all want to make our businesses grow and earn more money. The best way to do that is increase our service to the traffic we have, thereby creating more traffic. Marketing is putting your message in front of a prospective client at the time the prospect is ready to buy.
Marketing Strengths and Weaknesses
Every medium you can use to market your product or service in Billings and everywhere else has strengths and weaknesses. All the media have their cheerleaders and their detractors. You may have even had a particularly good or bad experience with a marketing product.
Take a couple of minutes to listen to professionals when they want to talk with you about growing your business. The good ones are as passionate about their products and how they can help solve your problems. It is pretty much the same way you are excited about your goods and offerings.
No one calls you pushy, do they?
If you want to learn more about marketing your business in a non pushy, consultative atmosphere, check this. And tell your friends too.