Is This Worth $50?

Look carefully at this actual size poster from an online news source.


Can you even read the copy of the smaller ad on the right hand side?  There’s nothing been changed about the actual size.  It is exactly the same as the published size. Although I do see somebody has “borrowed” Townsquare Media’s copyrighted “Seize The Deal” comment which could get the advertiser sued.

Is this really worth $50 to your Billings small business to say you are “online” with your advertising?

Billings Marketing experience matters

This is where having a Billings marketing team with 90 years of experience in print, broadcast, television, network, graphics, and internet marketing can save you a lot more than $50

This advertising is an “add on” to a print package you might get from one of the Lee newspapers.  Frankly, I was surprised it was this large.  Usually when you see it online, if you see it online, it seems much smaller than this photo.

Our lives are really built around visual marketing.  That’s why there are so many pervasive sources of visual work.  From billboards with too many words, to print ads which try and put everything in them but the kitchen sink, Billings marketing companies are more likely to tell a client what they want to hear rather than what they should hear.

What’s the relationship with you Billings marketing company?

If that is the kind of relationship you are getting from your marketing company, you might want to change it before someone cleans your clock.

A company I consult, BVDR Marketing, focuses on the only real reason for advertising or marketing your business.  Increase the top line of your company.

That’s it.

Increasing the top line by helping to expose more people to your products and services are the reason  to market. Everything else is just about ego.

An Attempt at Marketing in Billings That Was Sad

I was watching a Billings insurance agent market her product on cable television the other day.  It made me sad.  The copy was poor.  The owners performance as talent was such you could see her eyes move as she read her script.  We saw every person in the office to help them be able to tell their friends you could see them on TV.

I can’t tell you what the client’s name was or why her product might solve my needs.  I do know she has friendly service (doesn’t everyone) and a lot of experience (so does my agent but why does that make you better).

All marketing works

All marketing works if you spend enough money on it.  With this ad, placed in the vast wasteland of cable television, this ad might well become the most expensive ad placement in the history of cable.

But it made the ego feel good.

 

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2 thoughts on “Is This Worth $50?

  1. Pingback: $100 Million is Spent in Billings Advertising Every YearRayMassie.com

  2. Pingback: What If What You Are Doing Is Wrong? -Billings Advertising AdviceRayMassie.com

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