Marketing your business is being in the right place at the right time. It is why Google is running ads on websites all across their network right now. The idea? To push the feeling their ads are the only ones that work. After all, when you appear in search you are in the right place at the right time.
It is also wrong.
It is undeniable people almost always use just the first page results when they do a search. 42% of searchers click on the first result they get believing in Google’s infallibility of getting them the best answer.
If marketing were that easy,you could be to buy Google Adwords and call it a day.
It is not.
New Marketing World
The internet has opened up a whole new world to businesses and customers. The new connections you can make with your current customers and connections with people who have never heard of you is enormous.
People want to do business with companies they know and believe in. That’s why using a good mix of advertising is the best way to improve your business. With so many choices, it is hard to decide what the right mix.
There are over 20 different ways to market your business in the Billings marketplace. No one can afford to be in all places at all times. The use of a professional to help you with your strategic plan is not difficult or costly if you make the right choice.
You could Google for one, of course, and take the first name on the list.
Partner in Marketing
Or you could look for a partner with a wide range of marketing skills including buying, planning, writing, and producing high quality performing advertising solutions. The partner would be experienced in TV, web, billboards, print, mobile media and radio among others. Now it would be great if that first Googled name had all those qualities, but if you did not know the first company, what then?
I know which one I would take. And it probably isn’t using Google’s first result for something that important. At least not without additional information. That is why your marketing mix is so important. You have to be known in ways additional to an online presence. Your potential customers think the same way.
Professional help for your website and your marketing is only a click away.