Marketing-Right Place, Right Time

Billings marketing is about right place at the right timeMarketing your business is being in the right place at the right time.  It is why Google is running ads on websites all across their network right now.  The idea?  To push the feeling their ads are the only ones that work.  After all, when you appear in search you are in the right place at the right time.

It is also wrong.

It is undeniable people almost always use just the first page results when they do a search.  42% of searchers click on the first result they get believing in Google’s infallibility of getting them the best answer.

If marketing were that easy,you could be to buy Google Adwords and call it a day.

It is not.

New Marketing World

The internet has opened up a whole new world to businesses and customers.  The new connections you can make with your current customers and connections with people who have never heard of you is enormous.

People want to do business with companies they know and believe in.  That’s why using a good mix of advertising is the best way to improve your business. With so many choices, it is hard to decide what the right mix.

There are over 20 different ways to market your business in the Billings marketplace.  No one can afford to be in all places at all times.  The use of a professional to help you with your strategic plan is not difficult or costly if you make the right choice.

You could Google for one, of course, and take the first name on the list.

Partner in Marketing

Or you could look for a partner with a wide range of marketing skills including buying, planning, writing, and producing high quality performing advertising solutions. The partner would be experienced in TV, web, billboards, print, mobile media and radio among others. Now it would be great if that first Googled name had all those qualities, but if you did not know the first company, what then?

I know which one I would take.  And it probably isn’t using Google’s first result for something that important.  At least not without additional information.  That is why your marketing mix is so important.  You have to be known in ways additional to an online presence. Your potential customers think the same way.

Professional help for your website and your marketing is only a click away.

Seven Tips to Improve Your Billings Marketing Effectiveness

Improving marketing effectiveness in your advertising or marketing is something we all strive to do.  Most marketing articles are written from  a “sell you my stuff” point of view.  All you want to do is make your Billings marketing work better.

This article covers some really great tips on making your business better by doing the basics really well. Mike Jennings is an English marketing consultant.

Billings Marketing Effectiveness

Improve Your Marketing Effectiveness – 7 Great Tips
By Mike G Jennings

Marketing is changing very rapidly these days, led predominantly by the internet. However the basic principals of marketing still hold good.

You still have to deliver:

  • The right message
  • To the right people
  • At the right time
  • Via the right channels

Too often, marketers and small business owners overlook the basic techniques that have created successful campaigns since time immemorial.

The following tips are not new. I enclose them simply as a reminder of the basic principals of marketing which convert prospects into customers.

Know Your Audience.

Only when you really know your audience can you fully understand their needs. Once you know their needs you will know how to fulfil those needs. Knowing and understanding your audience through proper market segmentation will lead to a well targeted campaign that generates a profitable return.

Ask yourself how well do you really know your customers.

Focus On The Offer.

Your success is dependent on your offer. Make sure that what you are offering fulfils a customer need and that it is packaged and presented in the most attractive way that makes it easy for customers to buy. Clever marketing can cover up weak and unappealing offers for a short period but for long term success your offer must hit the spot.

Split Test.

Never ever run a campaign without testing it. Split testing allows you to simultaneously test two versions of a campaign. You can test a headline, a landing page, a post card, or an email. Split testing allows you to evaluate the success of two different approaches on a small scale before rolling out the most successful version.

Don’t Sell On Price.

So many businesses fail because they sell on price alone. Wafer thin margins demand huge volumes and leave no money over for contingencies. Ultimately selling on price alone can lead to price wars, lower profitability, and often bankruptcy. Instead of focusing on price, you’d be better off focusing on creating so much value that the price becomes unimportant. Remember most people don’t buy on price, they buy on value.

Consistent Messaging.

It is vital that the customer receives the same messages throughout the entire customer experience. Whether that be advertising, email marketing, social media or a website you must ensure that all the messages are consistent and tell the same story. Inconsistent messaging will lead to customer confusion which will inexorably lead to missed sales.

Create Value After The Sale.

Once a customer has bought from you, you must focus on strengthening the relationship to ensure further sales. Existing customers are your best source of additional business. Have follow up products ready to sell to them. Keep in regular touch via email, the telephone, newsletters etc informing them of new products and services, special offers and additional relevant products. The key is to stay top of mind and demonstrate how important your customers are to you.

Utilize Multiple Marketing Channels

To rely on only one or two marketing channels is very dangerous. What happens if your primary source of generating business suddenly dries up? It is recommended that you use a minimum of five different marketing channels at any one time and preferably more like ten to twelve. You should also ensure that all your marketing, both on line and off line, support and reinforce each other.

As I said at the outset, none of these tips are new or ground breaking but they are tried and tested over decades and if applied consistently will ensure the success of your marketing.

Mike Jennings runs Business Development Advisors – a marketing consultancy based near Guildford in England. BDA does companies’ marketing for them in order to grow the business and win new customers. Please find more information at http://www.bda.me.uk

Article Source: http://EzineArticles.com/?expert=Mike_G_Jennings

(editor’s note)

t’s always dangerous to recommend a specific number of “marketing channels” or “split testing” your offers.  Most of these seven tips are parts of marketing agencies spend little time in helping you consider.

Hiring a Billings marketing or advertising agency has one purpose.  Increase your top line revenue.  Running a small business is difficult.  Getting marketing help for no cost is one of the quickest ways you can make your company grow.

 

 

$100 Million is Spent in Billings Advertising Every Year

$100 million dollars in Billings advertising every year.  The idea of that kind of money poured into marketing in Billings could make your head explode.  The most stunning part of that number is $50 million dollars will be flat wasted.

Wasted as in does not accomplish its intended goal of increasing your traffic (either store or online) which in turn should make your top line even bigger.

Now would be a great time to stop wasting money.

Three ways to Stop Wasting your Billings advertising dollars

Here are three ways you can stop wasting your valuable advertising dollars.

Get a plan.  One of the biggest reasons for wasted marketing is a failure to plan.  If you don’t have specific ideas of what you are doing for your Christmas advertising and marketing right now (July 27), you do not have a plan.

Be consistent and relentless.  Conditions change.  Slumps occur as do windfalls.  Business falling off or the economy slowing down a bit is a reason to push forward with any Billings advertising you were planning on doing.  Precisely because your competition has decided to pull their money out of the market.  People still have needs.  If your product meets their needs, but you don’t tell them about it–why are you still in business. More fortunes are made by pressing forward in difficult times than are ever made when te money is raining down all around you.

Get help.  Believe it or not, you can get a high quality, experienced Billings advertising agency to work with you for no money.  The money these agencies earn is based on the your ad spend with various Billings media.  There is at least one Billings advertising agency who will do your work on a commission only basis–and you are not paying the commission.

Pick Your Billings Advertising Agency Carefully

If you choose to go with a Billings advertising agency, stay focused on the idea of no out of pocket expense.  Many small business men and women get themselves so wound up with  making marketing decisions, they miss the big picture.  A good advertising agency is worth its weight in gold.

There are other tactics you can use to focus your Billings advertising money to be as effective as possible.  For example, you could research your market before you spend,  get the best ad rate in whatever media you choose to use (cheaper is not always best), and/or develop high quality, effective copy.

A professional Billings advertising agency will never ask you for a retainer or fee for advice or for placing your media purchase.  If you are asked for either, see my piece on “Fly by Night” advertising agencies.

Getting quality professional help at no charge would be first on my list to save your money and maybe even your business.