Marketing-Right Place, Right Time

Billings marketing is about right place at the right timeMarketing your business is being in the right place at the right time.  It is why Google is running ads on websites all across their network right now.  The idea?  To push the feeling their ads are the only ones that work.  After all, when you appear in search you are in the right place at the right time.

It is also wrong.

It is undeniable people almost always use just the first page results when they do a search.  42% of searchers click on the first result they get believing in Google’s infallibility of getting them the best answer.

If marketing were that easy,you could be to buy Google Adwords and call it a day.

It is not.

New Marketing World

The internet has opened up a whole new world to businesses and customers.  The new connections you can make with your current customers and connections with people who have never heard of you is enormous.

People want to do business with companies they know and believe in.  That’s why using a good mix of advertising is the best way to improve your business. With so many choices, it is hard to decide what the right mix.

There are over 20 different ways to market your business in the Billings marketplace.  No one can afford to be in all places at all times.  The use of a professional to help you with your strategic plan is not difficult or costly if you make the right choice.

You could Google for one, of course, and take the first name on the list.

Partner in Marketing

Or you could look for a partner with a wide range of marketing skills including buying, planning, writing, and producing high quality performing advertising solutions. The partner would be experienced in TV, web, billboards, print, mobile media and radio among others. Now it would be great if that first Googled name had all those qualities, but if you did not know the first company, what then?

I know which one I would take.  And it probably isn’t using Google’s first result for something that important.  At least not without additional information.  That is why your marketing mix is so important.  You have to be known in ways additional to an online presence. Your potential customers think the same way.

Professional help for your website and your marketing is only a click away.

Three Answers to Why Would I Buy From You?

The answer to that marketing question is the difference between doing very well and wondering what in the world just happened to your Billings business idea.  Getting a high quality Billings marketing agency on you side at little or no cost is a great way to get an unbiased view of these answers.  Jim Connolly, writing in SmallBusinessNewz.com, was the inspiration for this post.

Why would I buy from you?

Here are the three areas (questions) to focus on and answer.

1. Why should someone hire you or buy from you, rather than one of your competitors?

Billings marketing based on unique Selling propositionAnother way of describing this is the USP.  The Unique Selling Proposition.

Make the USP the point of your marketing. Its what makes you different. Its what stops you from selling by being ‘cheapest’ and makes you the best solution to your prospects problem.

Your answer should not be ‘we try harder’ or ‘we offer the best customer service’. Everyone says that. Your answer or answers should be backed up with facts not glittering generalities.

2. How much referral business do you have?

If you are not seeing a steady flow of referrals from your existing clients, find out why and fix it. Find out who your most champions are and learn why they like you so much. Then, share it.  The clients who like you do so because you solve their problem.

Finding the answer to why you are recommended (or not) is another answer to why would I buy from you?  It also can be another way of seeing your USP you may not have thought of as yet.

3. How many sales leads do you get each day from your “silent” salesperson–your website?

A third answer is to see what people are viewing on your website.  Your website should be a lead generating machine for your business. It should be there, ready to be found at the point when a prospective client or customer wants to hire an expert or buy. Your site should be working hard for you.

Get a Handle on Your Marketing–Free

Unless your business is marketing, it can be hard to get a handle on all the aspects and opportunities you have to marketing your product in Billings.  At the end, letting people know what kind of solution you have to their problem that is better than others will be crucial to your success.  A high quality Billings marketing agency can not only help you understand your USP from the consumer side, but can also develop your marketing plan.

Click the contact link for direction on finding a marketing and advertising agency to help.

Billings Advertising Focus–Websites

Google said it.  At least one LinkedIn group wondered about it.  The premise is 58% of businesses in Montana are without a website.  Does that really matter in the effectiveness of your Billings advertising?Should you have a website to help your Billings advertising

Let’s try the question a different way.

If someone wanted to compare your business with a competitor, would you want to tell your business story personally or allow a third party bot to give your side of the story?

Where’s the website- Pest Control advertising in Billings

That is what happens when you do not have a website to help with marketing your company. If you want a great example of that try the keyword “pest control Billings MT”.

Outside the “places” advertising from Google (the map) there are NO local pest control business showing on the front page.  Dex, SuperPages, and YellowPages love the traffic they are being sent.  In a business where price and service are highly important, why leave your Billings advertising to someone else?

Getting Your Business Online Gets Billings Advertising You Control

Google recently did their “Montana Get Your Business Online” seminar in Billings.  The total participation by my count was 49.  I think the number of Google employees and promotion people on site out numbered the participants as best I could tell.

Google clearly has an agenda here.  They want you online so you might begin using their adwords product for your Billings advertising.

A Website is NOT Enough

Having a website is not going to do anything for your Billings advertising.  The reality of any website is unless you are on Google’s front page for the keyword prospects use to look for you, you don’t really have a website.  The fortunate part in Billings is there are generally not 10 businesses in a single category so you can win your front page relatively easily.

Getting to the front page of Google is a topic for a different post, but getting there is a requirement if you are going to derive any traffic from your website.

Key Points for your website

A couple of other notes on creating websites to help with your Billings advertising of your business.

  1. Pretty does not matter.  Getting to the front page of Google does
  2. Your company name does not matter.
  3. What you do, what you sell, what words people use to look for you is what matters
  4. You should not pay a lot of money to “build” a web site.  There are Billings web companies who still charge thousands for a proprietary site that is difficult to update.
  5. If you can type, you can control and edit your own web site
  6. Getting on line is step one.  (hence the 58% NOT online in the Google claim)
Google offered a deal in connection with Intuit to get you online quickly.  A free template based web site, site hosting, and domain name for a year.  There was no catch in the offer, but there were a few restrictions
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In Billings Advertising Websites Are A Must

The original question, should your business have a website to help with your Billings advertising.  The answer is an overwhelming yes.
Websites are virtually a business requirement today.  They don’t need to cost a fortune to get setup.  The harder part is the marketing behind the site to get it onto the front page of Google.  At that point using a quality Billings advertising company who is expert in all forms of marketing can be your secret weapon.